As marketing professionals, we are always looking for ways to reach our audience and establish a lasting impression. Traditional marketing techniques like pamphlets and billboards have not only fallen out of fashion, but are considered jarring in a world of convenience and instant gratification. Today, businesses are constantly using video content to drive their marketing campaigns. Video is visually appealing, engaging, and can portray messages in a way that is more effective than any other advertising medium. In this blog post, we’ll delve into the reasons why video has become essential in marketing.
1. Video is a Powerful Tool to Reach Your Audience
The power of video can help you cut through the noise and rise to the top of your audience's attention span. People are drawn to visuals more than text, and your video will be more memorable. Video marketing is a great way to ensure that you reach your target audience with precision direction.
2. Video Leads to Higher Engagement
In recent years, social media algorithms have changed to promote video content over other media. Between 2014 and 2017, the volume of video content in social media has increase 99% percent. This shift on social media platforms has a direct impact on higher engagement to your social posts. You can engage your audience visually with a message that generates more shares, likes, and comments.
3. Video Can Communicate Messages More Effectively
Video is an extremely versatile medium. It’s able to tell a story, communicate a message, or discuss complex ideas. A well-crafted message goes a long way whether you are trying to sell a product, promote a service or simply wanting to raise brand awareness.
4. Video is Cost-Effective and Affordable
A misconception about video content is that it’s expensive, but this doesn’t have to be the reality. Thanks to the advancements of technology, anyone with a smartphone or camera can make a video. Editing software and YouTube are free, so over time, using video as part of your marketing strategy can become more cost-effective.
5. Video Has a High Rate of Return on Investment
Using video in marketing leads to higher conversion rates and better brand recognition. You're not just putting a name to a brand; people remember the message visually through video. According to a study, by including video on a landing page can increase conversion rates by 80%. It’s not only helpful, but video marketing has a great potential ROI.
Clearly, any forward-thinking marketer should focus on video content creation when planning their marketing campaigns. A clear and concise message delivered visually will leave a lasting impact on your audience. With the right strategy and execution, video marketing can lead to more engagement on your social media profiles, a more productive conversation with your audience, and ultimately, higher profits. Video isn’t only a medium for delivering exceptional content, it’s an essential part of your overall marketing plan.