With over 1 billion active users, TikTok is one of the most popular social media platforms out there. Launched in 2016, it has quickly become a go-to for those who are looking for novelty and excitement. But, as a marketer, are you ready to incorporate it into your digital marketing strategy? In this blog post, we will guide you on how to use TikTok to expand your business.
1. Understand Your Audience
First things first, make sure your target audience is actually on TikTok. It’s important to remember that the audience is quite young, and your content must resonate with them. To do this, you need to understand what kind of content they engage with. Keep track of the top trending videos and see the type of content that makes most sense for your business.
2. Utilize Influencers
TikTok has created a lot of celebrities, consider working with them to promote your product or service. However, it’s important to note that influencers must align with your brand’s values and identity. Vet them properly to ensure you’re not associating with someone who will do more harm than good. With TikTok, influencers don’t always need to be mega famous or have millions of followers, even micro-influencers can still make a huge impact for your business.
3. Create Engaging Content
TikTok is famous for its engaging, fun, and short-form videos, so it’s important that your content is engaging as well. With TikTok, there are a variety of different types of content you can create – from simply uploading your ads to the platform itself, or creating content that is more involved with your brand and values. Whatever it is, make sure the content is of high quality.
4. Be Strategic
Like any other digital platform, planning is key to success. You can use TikTok to achieve different goals, including sales, web traffic, account creation, and more. Remember, you’re not alone in using this platform, so do your research and use the platform strategically. Keep in mind your branding tones, engaging videos, and proper posting schedules.
5. Be Authentic
Last but not least, authenticity is key on TikTok. As a marketer, you need to understand that TikTok is a unique platform and that users expect to see the human side of your brand. If you’re comfortable, try doing TikTok challenges or share behind-the-scenes looks at your business’ culture.
TikTok is not a platform for every business, but if your brand is suitable, it has the potential to reach a vast audience and to go viral quickly. Keep in mind that using TikTok is all about having fun and creating a more human and visual representation of your brand. By following the above steps and being strategic, you can take your business to new heights and leverage the platform’s potential. Don’t hesitate to jump on the TikTok bandwagon, it may be the next best thing for your business!