Creating your Content Marketing Strategy

Andrew Dornisch - Founder & CEO

We will be creating a little series that I do once a week for marketing. Were going to be talking about marketing strategies, concepts, and actionable items that you can take today to expand your exposure. If you need assistance at the end of the day, we are here to help you through the process.

This past weekend I was at a 1% Mastermind by Cody Askins in Phoenix, Arizona. This conference was designed to get top professionals in the insurance industry in one room to talk about everything from marketing strategy to leveraging cash flow.

I was there as an attendee, but questions started flying as the secret got out that I worked in the marketing industry. One of the biggest questions that came up over and over, over the weekend was concerning social media marketing strategy.

The questions is, how often should I post on Instagram and TikTok? What is algorithmically correct strategy for each platform?

I always have two answers for people when they ask. Come up with a digital marketing strategy that you can afford. For some, organically post as must as you can! The second is finding the best social media person in your industry and not only follow them but also turn notifications on for that person or business. Every time they post, you post.

The content landscape doesn't have to be a long, drawn-out process. Do the most that you can in the space!

There are two places right now where content marketing has a low barrier to entry, those places are: TikTok posts and Instagram reels. These two platforms are where a lot of the attention is going!

The key for marketing online is looking at new features and places where the attention is going. The platforms are always looking to push their latest feature, so jump on the boat and ride it to attention!

As you go through the content creation journey, create, post and track! Look at the posts that drive your desired traffic and see how you can make more of that content. Produce a TON of content for a month, create a baseline and use that as the backbone for the next month's content. After those first two months, use the past two months as the baseline for the next month. Keep creating new key learnings as these platforms are constantly changing.

We're excited to be kicking off this new blog!

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