Experiential Marketing Case Study: Pepsi Zero at the LAFC Fan Fest

Pepsi Zero demonstrated the incredible potential of experiential marketing at the LAFC Fan Fest by directly engaging thousands of soccer fans. Here's how Pepsi Zero maximized the impact:

Immersive Brand Zones

Pepsi Zero set up interactive zones featuring immersive games, photo opportunities, and exclusive product samplings. Each zone was strategically designed to appeal specifically to soccer fans, incorporating elements of team spirit, excitement, and fan culture.

Fan-Centric Engagement

Activations focused on fans’ passion for the LAFC team, creating genuine connections. Fans participated enthusiastically, with branded merchandise and activities encouraging deeper interaction and emotional investment.

Amplified Social Sharing

Social media played a key role, as fans were encouraged to share their experiences digitally. Real-time posts, hashtags, and brand mentions significantly amplified the event’s reach, effectively extending its impact beyond physical attendees.

The event successfully reinforced Pepsi Zero's brand message, created lasting positive associations, and highlighted the effectiveness of experiential marketing to foster genuine brand connections.