Backlinks are an essential component of any successful SEO strategy. They serve as a way to increase the visibility of your website and build trust with potential customers, and they also help to boost your Search Engine Result Page (SERP) ranking on Google. For CMOs or anyone in marketing, building backlinks is essential to ensuring that the right people see your website.
One of the best ways to start building backlinks is to create valuable content that other websites want to link to. This could be blogs, infographics, videos, or anything which provides a new perspective on an issue or answers questions related to your industry. When you publish valuable and relevant content, other websites are more likely to link to it in their range - providing you with a valuable backlink.
Social media platforms can also be a great place to build backlinks. By creating engaging posts or videos on Twitter, Instagram, Facebook, or LinkedIn promoting your website, you can encourage people to visit and follow the link. This will give you a backlink and potentially organically bring more people to your website.
You can also use tools such as HARO (Help A Reporter Out) or InkyBee to search for journalists looking for sources relevant to their stories. By contacting them and providing an expert opinion, you can get a backlink to your website when the story is published.
Finally, creating relationships with other influencers and bloggers in your industry can also be beneficial for building backlinks. Having relationships with industry experts will give you credibility, which may result in them linking to your website or recommending it to their followers.
By following these tips, you can build backlinks and create an effective SEO strategy to help your website stand out.